Product Marketing Managers drive go-to-market and deeply understand your customers, positioning, and messages that drive action.

As a startup leader, you’ll want to hire key sets of marketers together. Small groups of marketers working together can get results faster.

Find out ways to build community for your users so they support each other. Create your own community, in your social media, and live events.

Develop programs to encourage your repeat customers to come back. Lifecycle email, seasonal campaigns, and loyalty programs drive engagement.

Your entire team needs to understand your target customers at a startup. Launch product marketing, research, and a brand tracker to help.

A clear brand can help users understand the value of your product. Improve your brand at a startup with clear messaging and visual identity.

Use your company’s data to become the leading authority in your category. Generate PR, offer sales content, and host exclusive events.

A new user email series can reinforce these messages, dripping tips out to new users in their first week.  And simple but clear videos can help show users what actions to take, emphasizing these important first steps

The best free ways to acquire new users for your product all start with great content. Optimize your website, SEO, and social media content.