Advising for early stage startup leaders
I work with ambitious early stage startup founders and their teams to develop their marketing strategy. We tailor each advising session to exactly what you need to drive company growth and build a team. No topic is too big or small.
FAST TRACK YOUR MARKETING DECISIONS
I'm a marketing subject matter expert that leading VCs hire to advise their portfolio leaders.
VC PartnerSHIP
Customer insights guide every part of your GTM strategy, and we'll define the best way to get customer input.
CUSTOMER-CENTRIC
I've launched products and built marketing teams from scratch to scale at Intuit, Thumbtack, and Handshake.
ZERO TO ONE EXPERIENCE
Tap my 15+ years leading startup marketing teams to accelerate your growth
I'm a marketing executive who's built and led high-performing teams at fast-growing Silicon Valley companies. I specialize in go-to-market strategy, creating marketing programs from scratch, and launching products to new customer segments. I use my deep experience in product marketing, brand, and growth marketing to help your team develop and launch an effective strategy. Plus we'll map your goals and decide exactly how to build your marketing team.
Develop the right inbound, outbound, or product-led growth strategy to fuel new leads and customer acquisition. We define channels and content to test.
Revamp your homepage so it's primed to convert. I'll guide you to refresh your product messaging and value props, then we'll create a new wireframe.
I'll help you decide the right marketer to hire based on your goals, growth trajectory, etc. We'll refine your JD and interview guide. I can interview too!
The right content builds brand awareness and attracts inbound leads. We'll plan quarterly content to leverage PR, podcasts, LinkedIn, webinars, etc.
Advising to build a growth engine
CONTACT ALLYSON
DEVELOP YOUR LEAD GENERATION STRATEGY
OVERHAUL YOUR MESSAGING & HOMEPAGE
DESIGN AND HIRE YOUR MARKETING TEAM
LAUNCH YOUR OWNED & EARNED CONTENT STRATEGY
APPLY my depth and breadth of experience working with 100+ startups to guide your strategy.
Your startup's first marketer is likely taking on huge scope and ambitious goals. I'll mentor your leader on strategy, team, goal setting, and launches.
Retain and drive expansion in your customer base. Plan effective lifecycle marketing, product launches, and seasonal campaigns to drive active users.
GET COACHING FOR YOUR HEAD OF MARKETING
ENGAGE YOUR CUSTOMERS WITH PRODUCT MARKETING
"Best marketing foundations."
"Allyson has one of the best generalist marketing foundations. She can easily go deep on any part of the marketing domain, and sketch a plan to achieve a certain goal in that domain. We discussed product marketing, content, SEO, PR, Ads, Growth etc, and she had great advice every time."
CEO and Founder
Seed stage fintech platform
WHAT STARTUP LEADERS ARE SAYING
“Every hour was high impact.”
"There are very few people who can both help think tactically (including reviewing content and telling me if it was headed the right direction) and strategically (helping identify the customer journey), and this is something you excel in, and was so helpful about our time working together. This made every hour so high impact for me. The bullets above don't adequately cover my gratitude and the impact you have had on our company!!!"
CEO and Founder
Seed stage energy tech platform
I worked with a startup Founder and CEO to create their demand generation strategy, set goals, and plan near-term projects. We also restructured the marketing team and created hiring plans.
Guided a technical founder to develop their marketing strategy
Created new messaging to increase leads and conversion
I guided a startup's leadership team to develop new positioning and refresh their product messaging. We then developed a new website and sales collateral to improve conversion and drive user growth.
RECENT ENGAGEMENTS
Partnered with CEO to hire and onboard new marketing leader
I helped a CEO scope a new marketing leader role, then develop the job description and interview process. I led interviews and we created the new leader's 90-day onboarding plan too.
"I'm so much clearer on my priorities and path to success after working with Allyson."
Sr. Director of Marketing
Series A clean energy platform
"The thing I love most is her breadth of experience and knowledge - I know I can bring any question or challenge. She can quickly pivot with me from discussing our 30,000 foot vision to getting super tactical."
"Confidence as I navigated uncharted territory."
"Are you a startup looking to accelerate the impact of your marketing efforts? Or maybe a marketing leader looking for an unbiased sounding board who has walked the talk? Look no further than Allyson Letteri. As our advisor, Allyson’s insight and expertise gave me confidence as I navigated uncharted territory. She has a knack for asking the right questions and grounding a conversation—focusing on problem-solving and outcomes to simplify tough conversations. I absolutely would jump at the chance to collaborate with her again."
Head of Marketing
Series A DEI platform
WHAT STARTUP LEADERS ARE SAYING
“One of the best coaches. Working with Allyson is a gift.”
"Allyson has a rare combination of skills. She quickly synthesizes information about your market and business goals, asks amazing questions, and gives honest and thoughtful feedback. She's one of the best coaches with whom I've worked. And I am so much clearer on my priorities and path to success after having worked with Allyson. The thing I love even more about Allyson is her breadth of experience and knowledge - I know I can bring any question or challenge to our sessions and she can quickly pivot with me from discussing our 30,000 foot vision to getting super tactical and working through an agency RFP. Working with Allyson is a gift and I'd recommend her to anyone.”
Sr. Director of Marketing
Series A clean energy platform
How do we work together?
I meet with founders and leaders via Zoom often as needed. Our agenda for each session covers your top priorities.
ADVISING CONVERSATIONS
I lead team workshops to develop your personas, positioning, brand personality, messaging, and more.
TEAM WORKSHOPS
I share the frameworks, templates, and step-by-step guidance you need to build a plan and take action
TEMPLATES & TACTICS
WEBSITES
MESSAGING
Positioning
ICP & PERSONAS
BRAND STRATEGY
LEAD GENERATION
content PLANNING
PRODUCT MARKETING
MARKETING TEAM DESIGN
Popular topics
"The best money I have ever spent on an outside partner."
"Allyson is by far one of the most effective advisors I've worked with in my career. Every engagement is driven by outcomes and results. She is unbelievably intelligent, and easily toggles between strategic and tactical work. I've relied on her expertise for everything from thinking through team structure and board of directors presentations to PR firm selection and job descriptions. No topic is too big or too small, she always adds value. Working with Allyson was the best money I have ever spent on an outside partner.”
Chief Marketing & Design Officer
Series D health technology platform
WHAT STARTUP LEADERS ARE SAYING
“Marketing expertise and wise counsel helped me priortize.”
"I'm deeply grateful for your support over the last few months. You've been an incredible mentor, and your marketing expertise and wise counsel have helped me prioritize big projects, sharpen my content strategy, and grow as a marketing leader. The team has been very lucky to have you, and I hope you'll continue to guide their path.”
Head of Content
Series C productivity platform
"Allyson has been an invaluable sounding board for all things strategy, positioning, and resourcing."
HEAD OF MARKETING, EDUCATION TECH STARTUP
"Allyson's approach is deeply rooted in expertise and empathy. Her guidance has contributed to us having sturdy foundations for scale and a strategic roadmap for the years ahead. I recommend Allyson to any early-stage, high-growth founder and marketing leader looking to ramp up their marketing efforts and achieve their growth goals.”
Let's unlock your business growth
I work with VC-backed startup founders and leadership teams to define the most effective marketing strategy. I’ve built and scaled highly-engaged marketing teams, all with limited resources and tight timelines. I’m a decisive, action-oriented leader known for my empathetic style. Let's get results for your startup too.
Allyson Letteri
Marketing Leader & Startup Advisor
I'm glad you're here
Marketing advisor for startup leaders
GET IN TOUCH
Please be in touch and let's talk about your company, your goals, and how I can help.