Advising for early stage startup leaders
I work with ambitious early stage startup founders and their teams to develop their marketing strategy. We tailor each advising session to exactly what you need to drive company growth and build a team. No topic is too big or small.
FAST TRACK YOUR MARKETING DECISIONS
I'm a marketing subject matter expert that leading VCs hire to advise their portfolio leaders
VC PartnerSHIP
Customer insights guide our marketing decisions. I credit BCG and Stanford GSB for excellent training.
CUSTOMER-CENTRIC
I launched products and built marketing teams from scratch to scale at Intuit, Thumbtack, and Handshake
STARTUP EXPERIENCE
Tap my 15+ years leading startup marketing teams to accelerate your team
I'm a marketing executive who's built and led high-performing teams at fast-growing San Francisco-based startups. I specialize in go-to-market strategy, creating marketing programs from scratch, and launching products to new customer segments. I use my deep experience in product marketing, brand, and growth marketing to help your team develop an effective strategy. Plus we'll map your goals and decide exactly how to build out your marketing team.
I worked with a startup Founder and CEO to create their demand generation strategy, set goals, and plan near-term projects. We also restructured the marketing team and created hiring plans.
Guided a “non-marketing” founder to develop their marketing strategy
Created new messaging to unlock startup’s content strategy
I guided a startup's leadership team to develop new positioning and refresh their product messaging. They then updated their website and sales collateral to improve conversion and drive user growth.
RECENT ENGAGEMENTS
Partnered with CEO to hire and onboard new marketing leader
I helped a CEO scope a new marketing leader role, then develop the job description and interview process. I led interviews and we created the new leader's 90-day onboarding plan too.
Build a marketing growth engine
I work with founders and their leadership teams to map out key marketing programs and functions. We decide what's top priority, plan resources, and execute to hit goals.
Plan and Launch
I help leaders design their marketing team, scope the roles, and hire the right marketers. We develop effective hiring plans, org structures, and professional growth paths.
Hire your team
Our main goal? Company growth. We focus on building programs that will have the biggest impact on your target customers, increasing conversion and retention.
drive company growth
"I'm so much clearer on my priorities and path to success after working with Allyson."
MARKETING LEADER, ENERGY TECH STARTUP
"The thing I love most is her breadth of experience and knowledge - I know I can bring any question or challenge. She can quickly pivot with me from discussing our 30,000 foot vision to getting super tactical."
Design your marketing team. You'll learn who to hire, design your org, and plan onboarding
How I can help as your advisor
01
02
ways I WORK WITH founders AND THEIR TEAMS
03
Set your new marketing leader up for success with expert guidance and coaching
04
05
Develop your go-to-market strategy. We'll define your persona, positioning, and plans
Refresh your messaging. We'll develop effective value props, proof points, and content
Get consistent support as a founder who needs to create an effective marketing strategy
How do we work together?
I meet with founders and leaders as often as they need. Our agenda for each session covers your top priorities.
ADVISING CALLS
I lead team workshops to develop your personas, positioning, brand personality, messaging, and more.
TEAM WORKSHOPS
I ensure teams have the step-by-step guidance you need to take action, build a plan, and execute.
TEMPLATES & ACTION STEPS
Product marketing
CUSTOMER JOURNEY
Positioning
Messaging
PR strategy
Brand strategy
ORGANIC GROWTH
Product launches
content marketing
MARKETING TEAM DESIGN
PURPOSE-driven startups
Popular topics
"Allyson has been an invaluable sounding board for all things strategy, positioning, and resourcing.
HEAD OF MARKETING, EDUCATION TECH STARTUP
Allyson's approach is deeply rooted in expertise and empathy. Her guidance has contributed to us having sturdy foundations for scale and a strategic roadmap for the years ahead. I recommend Allyson to any early-stage, high-growth founder and marketing leader looking to ramp up their marketing efforts and achieve their growth goals.”
Let's unlock your marketing growth
I work with VC-backed startup founders and leadership teams to define the most effective marketing strategy. I’ve built and scaled highly-engaged marketing teams, all with limited resources and tight timelines. I’m a decisive, action-oriented leader known for my empathetic style. Let's get results for your startup too.
Allyson Letteri
Marketing Leader & Startup Advisor
I'm glad you're here
Marketing advisor for startup leaders
GET IN TOUCH
Please be in touch and let's talk about your company, your goals, and how I can help.