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Standout Startup
The Founder's Guide to Irresistible Marketing That Fuels Growth
Create strong messaging.
Fuel user growth.
Accelerate revenue.
Learn the process that top VC-backed startups use to create an effective marketing strategy. Standout Startup shares a step-by-step process to build a sustainable user growth engine. It all starts with powerful product messaging that makes your startup stand out.
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This is an excellent book for any startup founder. It goes far beyond other marketing books in teaching how to create a strong marketing strategy with its exceptionally clear step-by-step process. The templates provided ensure that strategy can be executed. The book is also interesting and fun to read.
- Kate, review from Goodreads
"Excellent for any startup founder"
"Not just for start-ups: Any founder worthy of the title needs to read (and study) STANDOUT STARTUP, Allyson Letteri’s guide to messaging the right way. Letteri’s experience in Silicon Valley tech applies to all companies, small and large. She deftly interweaves explanations and examples of positioning, USP, content, and those innumerable marketing terms to create a very manipulate-able map to follow (complete with templates). Get it soon before the competition does!"
Best First Book winner, non-fiction
IndieReader Discovery Award
National Indie Excellence Award
Best Book, Sales and Marketing
Develop a messaging framework with strong value propositions and proof points. Move your ideal customers from curious to convinced your product is their best fit.
UNLOCK MESSAGING
Create the exact content you need to help customers make decisions and take action at each stage of the customer journey. Increase conversion to fuel user growth.
LAUNCH CONTENT
Determine what makes your product different and better than alternative products. Identify your 3 Ps—persona, positioning, and personality—to define your product's differentiated value.
CREATE POSITIONING
Standout Startup is your marketing accelerator
FOLLOW THREE ESSENTIAL STEPS TO ATTRACT, CONVERT, AND ENGAGE YOUR IDEAL CUSTOMERS
BRIAN, INVESTOR
AMAZON REVIEW
"Standout Startup is the the most actionable, direct, and high impact marketing book that I have read! Full stop. The step-by-step guides and templates are incredibly helpful and also just a lot of fun."
Develop and launch content that motivates customers and drives conversion at each stage of the funnel.
LAUNCH CONTENT THAT CONVERTS
Create your unique selling proposition (USP), value props, and proof points to convince customers to buy your product.
UNLOCK POWERFUL MESSAGING
Learn how to create a strong persona, positioning, and personality so you can build effective messaging.
DEFINE YOUR 3 Ps
Your step-by-step guide + templates
"Wow! I can't recommend this book enough."
"I'm an investor and board member. I've already started using the principles and tactics from this book to help the CEOs I work with. Marketing strategy and messaging always felt incredibly important and also incredibly complex. This book finally gave me the tools to help the companies I work with make the right marketing decisions."
Ryan, CEO and Investor
Amazon Review
AMAZON REVIEWS
"Clear framework on ways to help your startup standout."
If you're a founder or a marketing leader, this book is a MUST READ! The author has packaged up her years of marketing wisdom and knowledge at fast growing startups and summarized it in an easy to read, step by step guide. Marketing can be messy but this book gives a clear framework on ways to help your startup standout! Highly recommend!
Bianca, CEO and Founder
Amazon Review
"Tools and templates to get the actual work done."
Standout Startup does a great job of demystifying marketing concepts and gives you the tools and templates to get the actual work done. This is critical for founders who are looking to take action, but are overwhelmed or inexperienced in marketing. Letteri breaks down the process into straightforward steps that help you think about key questions, but also drive you to answers. As an entrepreneur myself, I recommend this book to others looking to create high impact marketing strategies that will resonate with customers."
Entrepreneur
Amazon Review
"Incredible actionable marketing insights."
"For early stage companies looking to differentiate their product / service in a crowded marketplace, Standout Startup was easy to read and made complex marketing ideas simple. I've come across countless marketing books that share a lot of ideas but it’s hard to know what to do next if you’re not a marketer. In particular, the templates make it so easy to actually do the work outlined in this book and deliver compelling marketing strategies and tactics. Highly recommend!"
Sally, Founder
Amazon Review
Accelerate new customer acquisition
Improve customer engagement and retention
Align your entire team on strong product messages
Create an effective content strategy to drive conversion
Drive efficient user and revenue growth
Real results from Standout Startup
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FREE DOWNLOAD
Read the intro to
Standout Startup
Find out why powerful messaging is essential for your startups' growth. Then learn the process to create it. Download the intro to Standout Startup now.
Marketing advisor to startup leaders
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Let's discuss how I can help with your startup's positioning, messaging, and go-to-market plan.