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Standout Startup

The Founder's Guide to Irresistible Marketing That Fuels Growth

Create strong messaging.
Fuel user growth.
Accelerate revenue. 

Learn the process that top VC-backed startups use to create an effective marketing strategy. Standout Startup shares a step-by-step process to build a sustainable user growth engine. It all starts with powerful product messaging that makes your startup stand out.

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This is an excellent book for any startup founder. It goes far beyond other marketing books in teaching how to create a strong marketing strategy with its exceptionally clear step-by-step process. The templates provided ensure that strategy can be executed. The book is also interesting and fun to read.

- Kate, review from Goodreads

"Excellent for any startup founder"

Develop a messaging framework with strong value propositions and proof points. Move your ideal customers from curious to convinced your product is their best fit.

UNLOCK MESSAGING

Create the exact content you need to help customers make decisions and take action at each stage of the customer journey. Increase conversion to fuel user growth.

LAUNCH CONTENT

Determine what makes your product different and better than alternative products. Identify your 3 Ps—persona, positioning, and personality—to define your product's differentiated value.

CREATE POSITIONING

Standout Startup is your marketing accelerator

FOLLOW THREE ESSENTIAL STEPS TO ATTRACT, CONVERT, AND ENGAGE YOUR IDEAL CUSTOMERS

Co-founder and CEO
Seed stage tech startup

“Strong product messaging and a clear content strategy are what my startup needed to grow. Our website copy, sales deck, social posts, and webinar topics became obvious. We're converting more customers. Thank you!"

Develop and launch content that motivates customers and drives conversion at each stage of the funnel.

LAUNCH CONTENT THAT CONVERTS

Create your unique selling proposition (USP), value props, and proof points to convince customers to buy your product.

UNLOCK POWERFUL MESSAGING

Learn how to create a strong persona, positioning, and personality so you can build effective messaging.

DEFINE YOUR 3 Ps

Your step-by-step guide + templates

Incredible actionable marketing insights

For early stage companies looking to differentiate their product / service in a crowded marketplace, Standout Startup was easy to read and made complex marketing ideas simple. I've come across countless marketing books that share a lot of ideas but it’s hard to know what to do next if you’re not a marketer. In particular, the templates make it so easy to actually do the work outlined in this book and deliver compelling marketing strategies and tactics. Highly recommend!

- Sally, Amazon Review




I'm an investor and board member. I've already started using the principles and tactics from this book to help the CEOs I work with. Marketing strategy and messaging always felt incredibly important and also incredibly complex. This book finally gave me the tools to help the companies I work with make the right marketing decisions.

- Ryan, Amazon Review

Amazon Reviews

WOW! I can't recommend this book enough.

Accelerate new customer acquisition

Improve customer engagement and retention

Align your entire team on strong product messages

Create an effective content strategy to drive conversion

Drive efficient user and revenue growth

Real results from Standout Startup

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DOWNLOAD THE INTRO

(Free!) Introduction to Standout Startup 

Find out why powerful messaging is essential for your startups' growth. Then learn the process to create it. Download the intro to Standout Startup now.

Meet Allyson Letteri

Marketing Leader and Startup Advisor

Allyson Letteri is a marketing leader and startup advisor who helps early stage startups launch winning go-to-market strategies. She’s built marketing teams from scratch to scale at fast-growing tech companies (Handshake, Thumbtack, Intuit). Allyson now works with founders and VCs to accelerate their startups’ growth. She lives in San Francisco.

CONTACT
hello@allysonletteri.com

ABOUT THE AUTHOR

Marketing advisor to startup leaders

GET IN TOUCH

Let's discuss how I can help with your startup's positioning, messaging, and go-to-market plan.