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Standout Startup
The Founder's Guide to Irresistible Marketing That Fuels Growth
Create strong messaging.
Fuel user growth.
Accelerate revenue.
Learn the process that top VC-backed startups use to create an effective marketing strategy. Standout Startup shares a step-by-step process to build a sustainable user growth engine. It all starts with powerful product messaging that makes your startup stand out.
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This is an excellent book for any startup founder. It goes far beyond other marketing books in teaching how to create a strong marketing strategy with its exceptionally clear step-by-step process. The templates provided ensure that strategy can be executed. The book is also interesting and fun to read.
- Kate, review from Goodreads
"Excellent for any startup founder"
Develop a messaging framework with strong value propositions and proof points. Move your ideal customers from curious to convinced your product is their best fit.
UNLOCK MESSAGING
Create the exact content you need to help customers make decisions and take action at each stage of the customer journey. Increase conversion to fuel user growth.
LAUNCH CONTENT
Determine what makes your product different and better than alternative products. Identify your 3 Ps—persona, positioning, and personality—to define your product's differentiated value.
CREATE POSITIONING
Standout Startup is your marketing accelerator
FOLLOW THREE ESSENTIAL STEPS TO ATTRACT, CONVERT, AND ENGAGE YOUR IDEAL CUSTOMERS
Co-founder and CEO
Seed stage tech startup
“Strong product messaging and a clear content strategy are what my startup needed to grow. Our website copy, sales deck, social posts, and webinar topics became obvious. We're converting more customers. Thank you!"
Develop and launch content that motivates customers and drives conversion at each stage of the funnel.
LAUNCH CONTENT THAT CONVERTS
Create your unique selling proposition (USP), value props, and proof points to convince customers to buy your product.
UNLOCK POWERFUL MESSAGING
Learn how to create a strong persona, positioning, and personality so you can build effective messaging.
DEFINE YOUR 3 Ps
Your step-by-step guide + templates
Incredible actionable marketing insights
For early stage companies looking to differentiate their product / service in a crowded marketplace, Standout Startup was easy to read and made complex marketing ideas simple. I've come across countless marketing books that share a lot of ideas but it’s hard to know what to do next if you’re not a marketer. In particular, the templates make it so easy to actually do the work outlined in this book and deliver compelling marketing strategies and tactics. Highly recommend!
- Sally, Amazon Review
I'm an investor and board member. I've already started using the principles and tactics from this book to help the CEOs I work with. Marketing strategy and messaging always felt incredibly important and also incredibly complex. This book finally gave me the tools to help the companies I work with make the right marketing decisions.
- Ryan, Amazon Review
Amazon Reviews
WOW! I can't recommend this book enough.
Accelerate new customer acquisition
Improve customer engagement and retention
Align your entire team on strong product messages
Create an effective content strategy to drive conversion
Drive efficient user and revenue growth
Real results from Standout Startup
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Read the intro to
Standout Startup
Find out why powerful messaging is essential for your startups' growth. Then learn the process to create it. Download the intro to Standout Startup now.
Marketing advisor to startup leaders
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Let's discuss how I can help with your startup's positioning, messaging, and go-to-market plan.