Marketing advisor to tech startups
I’m Allyson Letteri, a marketing executive who advises early stage tech startup leaders to launch effective GTM strategies that drive user and revenue growth. I've built marketing teams from scratch to scale at fast-growing Silicon Valley companies, and I'll help you build a marketing growth engine.
CONTACT ME
GO-TO-MARKET STRATEGY
BLOG >
SPRINT >
HOMEPAGE SPRINT >
ADVISING >
We'll work together to test and launch content and channels to drive brand awareness, new leads, and conversion. Plus, you'll plan content that increases sales and retention.
GTM STRATEGY & LAUNCH
I've built marketing teams from zero to full stack at Handshake, Thumbtack, and Intuit. I'll help you define the best next marketing hire while mapping out your longer term goals and hiring plans.
MARKETING TEAM DESIGN
Strong product messaging is the backbone of an effective marketing strategy. I guide startup leaders to create differentiated positioning and messaging, then refresh their website.
POSITIONING & MESSAGING
I help early stage startups accelerate growth
EXPERT GUIDANCE TO BUILD A HIGH-PERFORMING MARKETING STRATEGY AND TEAM
Standout Startup: your GTM guide
Learn step-by-step how to create effective positioning, messaging, and content that drives growth. Filled with templates and clear how-to's, Standout Startup book is your startup's marketing accelerator.
ORDER ON AMAZON & AUDIBLE
ADVISING EARLY STAGE STARTUP LEADERS BACKED BY TOP VCs
“Allyson is by far one of the most effective advisors I've worked with in my career. Every engagement is driven by outcomes and results."
FIVE STAR REVIEWS
CMO, HEALTH TECH STARTUP
SEE THE SPRINT
Homepage Sprint
- Define your ICP, persona, and positioning
- Develop a clear messaging framework
- Finalize a full homepage draft
LEARN ABOUT ADVISING
- Create messaging that resonates and converts
- Launch GTM strategies that drive growth
- Build content that builds awareness and reach
Advising
Ways I work with founding teams
I offer a range of engaging workshops that build essential marketing skills for founders, leaders, and marketers.
WORKSHOPS FOR PORTFOLIO LEADERS
Leading VC platform teams tap me as an SME for marketing questions, diligence, content, and training.
SUBJECT MATTER EXPERT FOR VCs
VCs refer me and retain me to advise high priority portfolio leaders to help them achieve key GTM goals.
GTM ADVISING FOR FOUNDERS & TEAMS
Trusted marketing expert for VC portfolio & platform teams
WAYS I PARTNER WITH LEADING VENTURE CAPITAL FIRMS
SEE THE WORKSHOPS
Let's unlock your business growth
I work with VC-backed startup founders and leadership teams to define their most effective marketing strategy. I’ve built and scaled highly-engaged marketing teams, all with limited resources and tight timelines (Handshake, Thumbtack, Intuit). I’m a decisive, action-oriented leader that will help you get results.
Allyson Letteri
CMO & Early Stage GTM Advisor
Author of Standout Startup
I'm glad you're here
Ready to accelerate your startup's growth?
GET IN TOUCH
Let's chat about your marketing strategy and how you can improve customer and revenue growth.