From positioning to pipeline

I’m Allyson Letteri, a CMO and startup advisor who helps early stage founders clarify positioning, sharpen messaging, and generate pipeline. I’ve built marketing from scratch at fast-growing Silicon Valley companies. Let’s build your GTM strategy to drive traction and revenue.

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STARTUP GO-TO-MARKET STRATEGY

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You need to build brand awareness and drive pipeline. I'll guide you to test channels and develop content that fuels sales. We'll optimize founder-led sales, then build a revenue growth engine.

DEMAND GENERATION & CONTENT STRATEGY

I've built marketing teams from zero to full stack at Handshake, Thumbtack, and Intuit. We'll plan your marketing org and scope the next role. I'll also help you interview and onboard leaders.

MARKETING TEAM DESIGN

Strong messaging is the backbone of an effective marketing strategy. I guide startup leaders to create differentiated positioning and messaging, then refresh their website and sales deck.

POSITIONING & MESSAGING SPRINTS

I help early stage startups accelerate growth

EXPERT GUIDANCE TO BUILD A HIGH-PERFORMING MARKETING STRATEGY AND TEAM

Full stack marketing that drives revenue

Marketing that drives revenue and growth

Build ICPs, personas, & positioning
Create a distinctive brand personality
Launch differentiated value props
Refresh your website and sales deck

GTM Strategy

Launch an effective content strategy
Enable your SDR and sales team
Nurture and qualify leads
Leverage PR, SEO, & earned media

Demand Generation

Onboard new users effectively
Engage and expand accounts
Develop strong lifecycle marketing
Execute winning product launches

Product Marketing

Decide the right roles to hire
Design your marketing org structure
Develop your JD and interview guide
Onboard your new marketing leader

Marketing Team Design

Marketing Team

LEARN ABOUT ADVISING

Standout Startup: your GTM guide

Learn step-by-step how to create effective positioning, messaging, and content that drives growth. Filled with templates and clear how-to's, Standout Startup book is your startup's marketing accelerator.

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ADVISING EARLY STAGE STARTUP LEADERS BACKED BY TOP VCs

“Allyson is by far one of the most effective advisors I've worked with in my career. Every engagement is driven by outcomes and results."

FIVE STAR REVIEWS

CMO, HEALTH TECH STARTUP

SEE THE SPRINT

Homepage Sprint

Build a designer-ready homepage in just two weeks. You’ll receive a full outline and copy draft. Here’s what we do:

Define your ICP, persona, and positioning
Develop a clear messaging framework
Finalize a full homepage draft

LEARN ABOUT ADVISING

I advise startup leaders making pivotal marketing decisions so they can act quickly and drive traction. Topics include:

Create messaging that resonates and converts
Launch GTM strategies that drive growth
Build content that builds awareness and reach

Advising

Ways I work with founding teams

I offer a range of engaging workshops that build essential marketing skills for founders, leaders, and marketers.

WORKSHOPS FOR PORTFOLIO LEADERS

Leading VC platform teams tap me as an SME for marketing questions, diligence, content, and training.

SUBJECT MATTER EXPERT FOR VCs

VCs refer me and retain me to advise high priority portfolio leaders to help them achieve key GTM goals.

GTM ADVISING FOR FOUNDERS & TEAMS

Trusted marketing expert for VC portfolio & platform teams

WAYS I PARTNER WITH LEADING VENTURE CAPITAL FIRMS

SEE THE WORKSHOPS

Featured in the Press

"Anyone looking to scale their marketing organization would be lucky to have Allyson's sharp instincts and team-building expertise behind them."

STARTUP IMPACT

GTM Strategy Guides

B2B Founder's Guide to Generating Demand from Scratch

Powerful Product Messaging Workshop

Let's unlock your business growth

I work with VC-backed startup founders and leadership teams to define their most effective marketing strategy. I’ve built and scaled highly-engaged marketing teams, all with limited resources and tight timelines (Handshake, Thumbtack, Intuit). I’m a decisive, action-oriented leader that will help you get results.

Allyson Letteri
CMO & Early Stage GTM Advisor
Author of Standout Startup

I'm glad you're here

Ready to accelerate your startup's growth?

GET IN TOUCH

Let's chat about your marketing strategy and how you can improve customer and revenue growth.