Workshops for startup leaders
I offer a range of high-value workshops through VC portfolio and platform teams. Each workshop is filled with practical, step-by-step guidance for startup founders and their teams. Workshops include frameworks, templates, and clear recommendations on how to unlock marketing growth.
POWERFUL PRODUCT MESSAGING
UPLEVEL YOUR portfolio'S MARKETING
CONTENT THAT CONVERTS
BUILD YOUR STARTUP MARKETING TEAM
Learn how to build a high-performing marketing team, starting with getting clear on the results you need marketing to achieve. We'll use my “GROW” framework to set goals, decide what roles to hire, structure your org, and avoid for common watchouts.
A strong marketing strategy relies on content that engages your ideal customers. In this workshop, leaders learn how to create effective product messaging and high-converting content for each stage of the customer journey.
To create product messaging that attracts and converts your ideal customers, you first need to develop your 3 Ps. In this workshop, startup leaders learn how to define the 3 Ps - persona, positioning, and personality - so they can create effective messaging.
WORKSHOPS ON ESSENTIAL
MARKETING SKILLS
Tailored to your portfolio's needs
Your portfolio leaders can join our virtual workshop from anywhere. I'm also happy to facilitate in person.
LIVE ON ZOOM (OR IN PERSON)
Leaders can review all the content in the slides and receive a template-packed workbooks.
SLIDES & WORKBOOK
We can also add office hours, where your leaders can ask questions together, or 1:1 coaching,
OFFICE HOURS & 1:1s
have another topic in mind?
I'LL CUSTOMIZE A workshop for you
3 Ps for Powerful Product Messaging
3 Ps for Powerful Product Messaging
1.
2.
3.
4.
BUILD THE FOUNDATION FOR MESSAGING THAT ATTRACTS YOUR IDEAL CUSTOMERS
WORKSHOP #1
HEAD OF GROWTH & REV OPS
SEED STAGE STARTUP
“The workbook helped me take the learnings and apply them to real life situations and problems. The Positioning Matrix was one of the most interesting parts.”
4 Secrets to Content that Converts
4 Secrets to Content that Converts
1.
2.
3.
4.
LEARN HOW TO CREATE EFFECTIVE VALUE PROPS AND CONTENT TO FUEL YOUR MARKETING STRATEGY
WORKSHOP #2
HEAD OF MARKETING,
SERIES A STARTUP
"I enjoyed this workshop and I was typing away with ideas and next actions based on tips you gave."
Learn MY "grow" framework to BUILD A HIGHLY EFFECTIVE marketing team in stages
Build Your Startup Marketing Team
Start with your goals in mind. You'll learn about the five stages of the customer journey and clarify where you need marketing's help the most. Learn the three main marketing functions (growth, content, and product marketing) and decide what your team needs.
Select the roles you need on your team based on your goals. You'll learn the top roles within each of the three marketing functions. You'll also decide two other key aspects of the role (1) level (2) expertise. With this you'll be ready to create a job description and start hiring.
Plan your marketing org in stages. You'll learn about the four stages of a startup marketing team and how to sequence your hires. You'll see what type of marketer to hire first (hint: likely a growth or product marketer). Plus learn when it's the right time to hire a marketing executive (hint: not as your first hire!).
Set your new marketer up for success when you plan ahead for common watchouts. Learn why you need to set clear goals and support your strategy with the right resources. Also prep your leaders for cross-functional collaboration, and think ahead about your marketer’s growth and advancement.
WORKSHOP #3
"I thoroughly enjoyed and appreciated Allyson's material and clarity of her presentation."
"I now understand different ways to set up your marketing org structure depending on your GROW framework and top skills you need at different stages of your growth."
Praise for "Build Your Team"
"The workshop was fantastic; lots of specific and tactical insights."
"I learned different ways to set up your marketing org structure depending on your GROW framework and top skills you need at different stages of your growth."
CEO and co-founder
SERIES A SAAS PLATFORM
CEO and Co-founder
seed stage fintech startup
FREE GUIDE
10 Steps to Effective
Value Props
Learn how to create effective product messaging with this free guide that's packed with how-tos and templates for startup leaders.
Let's unlock your marketing growth
I work with VC-backed startup founders and leadership teams to define the most effective marketing strategy. I’ve built and scaled highly-engaged marketing teams, all with limited resources and tight timelines. I’m a decisive, action-oriented leader known for my empathetic style. Let's get results for your startup too.
Allyson Letteri
Marketing Leader & Startup Advisor
I'm glad you're here
Ready to plan a marketing workshop?
Email me and let's chat about running a high-impact workshop for your portfolio leaders.