GTM strategy essentials, delivered.

Get my latest marketing strategy advice and must-have frameworks for early stage startups.

Learn the 5 key marketing questions every technical founder asks, plus how to solve them to scale messaging, pipeline, and team.

LATEST NEWSLETTER

READ THE ARTICLE

FREE GUIDE

Don't let messaging block growth

Is your product messaging attracting the right customers and driving leads? Or is it hurting conversion? Learn five signs that your messaging is blocking growth. Then get practical tips to update your messaging and increase sales.

Avoid these four mistakes that new hires make

Be aware of the four common mistakes that new hires make, and get useful tips on how to avoid them. Ask for an onboarding plan to learn fast.

How to Avoid Four Mistakes Many New Hires Make

Marketing Team

Five parts of an effective onboarding plan

Create an onboarding plan with five essential parts so your new hire can ramp up quickly.

Five Parts of an Effective Onboarding Plan

Marketing Team

Let's unlock your business growth

I work with VC-backed startup founders and leadership teams to define their most effective marketing strategy.  I’ve built and scaled highly-engaged marketing teams, all with limited resources and tight timelines (Handshake, Thumbtack, Intuit). I’m a decisive, action-oriented leader that will help you get results.

Allyson Letteri
Marketing Leader & Startup Advisor
Author of Standout Startup

I'm glad you're here