Marketing advisor to tech startups

I’m Allyson Letteri, a marketing executive who advises early stage tech startup leaders to launch effective GTM strategies that drive user and revenue growth. I've built marketing teams from scratch to scale at fast-growing Silicon Valley companies, and I'll help you build a marketing growth engine.

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GO-TO-MARKET STRATEGY

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CONTACT ME

We'll work together to test and launch content and channels to drive brand awareness, new leads, and conversion. Plus, you'll plan content that increases sales and retention.

GTM STRATEGY & LAUNCH

I've built marketing teams from zero to full stack at Handshake, Thumbtack, and Intuit. I'll help you define the best next marketing hire while mapping out your longer term goals and hiring plans.

MARKETING TEAM DESIGN

Strong product messaging is the backbone of an effective marketing strategy. I guide startup leaders to create differentiated positioning and messaging, then refresh their website.

POSITIONING & MESSAGING

I help early stage startups accelerate growth

EXPERT GUIDANCE TO BUILD A HIGH-PERFORMING MARKETING STRATEGY AND TEAM

Standout Startup: your GTM guide

Learn step-by-step how to create effective positioning, messaging, and content that drives growth. Filled with templates and clear how-to's, Standout Startup book is your startup's marketing accelerator.

ORDER ON AMAZON & AUDIBLE

ADVISING EARLY STAGE STARTUP LEADERS BACKED BY TOP VCs

“Allyson is by far one of the most effective advisors I've worked with in my career. Every engagement is driven by outcomes and results." 

FIVE STAR REVIEWS

CMO, HEALTH TECH STARTUP

WORKSHOP DETAILS

Workshops

Access on-demand marketing workshops so you can launch GTM strategies that drive growth. Each 90-minute workshop includes video lessons and a workbook filled with templates. TOPICS INCLUDE: powerful product messaging, quarterly content strategy, and podcast guesting.

ADVISING DETAILS

I advise startup leaders who are making pivotal marketing decisions so they can take action without wasting time or money. I work with founders, executive teams, and marketers to create effective positioning, messaging, and GTM strategies.

Advising

Ways we can work together

I offer a range of engaging workshops that build essential marketing skills for founders, leaders, and marketers.

WORKSHOPS FOR PORTFOLIO LEADERS

Leading VC platform teams tap me as an SME for marketing questions, diligence, content, and training.

SUBJECT MATTER EXPERT FOR VCs

VCs refer me and retain me to advise high priority portfolio leaders to help them achieve key GTM goals.

ADVISING FOR FOUNDERS & TEAMS

Trusted marketing expert for VC portfolio & platform teams

WAYS I PARTNER WITH LEADING VENTURE CAPITAL FIRMS

"Anyone looking to scale their marketing organization would be lucky to have Allyson's sharp instincts and team-building expertise behind them."

MY IMPACT

FREE GUIDE

Launch messaging that generates leads 

Learn how to create effective product messaging with this free guide that's packed with how-tos and templates for startup leaders.

Let's unlock your business growth

I work with VC-backed startup founders and leadership teams to define the most effective marketing strategy.  I’ve built and scaled highly-engaged marketing teams, all with limited resources and tight timelines. I’m a decisive, action-oriented leader known for my empathetic style. Let's get results for your startup too. 

Allyson Letteri
Marketing Leader & Startup Advisor

I'm glad you're here

Ready to accelerate your startup's growth?

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Let's chat about your marketing strategy and how you can improve customer and revenue growth.